Local Landing Pages
The LEGO Group
As a Campaign Marketing Intern, I supported tentpole campaigns by creating landing pages on LEGO.com and kids.lego.com for markets across the Americas and Western Europe. After receiving wireframes, assets, and copy from internal and external stakeholders, I developed these pages in our CMS and published them online. Check them out below!
San Diego LEGO®-Con
This LEGO.com landing page featured a virtual booth tour to take consumers inside San Diego LEGO®-Con, our 2025 SDCC activation. The page showcased the event’s biggest set reveals, linking to their respective product pages for consumers to learn more. We spoke to our most dedicated fans through polls regarding previous SDCC booths and giveaways, driving engagement and nostalgia. The page also highlighted LEGO® Play, LEGO® Insiders, and the LEGO Minifigure Factory to provide on-ramps to our owned ecosystem.
This LEGO.com landing page promoted our 2025 World Play Day activation at the Rose Kennedy Greenway in Boston, providing event information through FAQs and a hero video from the Build the Change campaign. We also highlighted our upcoming free events, WPD-themed LEGO Brand Retail Make & Take event, and LEGOLAND® Discovery Centers to drive consumers further into the LEGO ecosystem.
This LEGO.com landing page demonstrated our commitment to play by highlighting free activities throughout Boston, featuring a hero video and downloadable events calendar for consumers to explore. We also highlighted our Sustainability Hub and Playful Cities: Build the Change Challenge for consumers to learn more about the LEGO Group’s social responsibility initiatives.
This kids.lego.com landing page had the couragous Team Play (LEGO sets) take on the ferocious Team Boredom, featuring videos narrated by Caylus! We highlighted various hero SKUs to raise portfolio awareness around the January novelty launch, extending the fun through a downloadable LEGO® Brick Slam card game. The campaign also ran across YouTube and Instagram, and included content on Caylus’s official channels.